GANT

As the sole native English copywriter, I was entrusted with writing and overseeing almost all consumer-facing copy–from our Pride campaign to the text on the box of our bestselling men’s boxer briefs. I owned copy and content for ecom, retail, and wholesale, and worked cross-functionally with my friends in marketing, sustainability, product creation, and more to craft customer-centered copy that converts and inspires. I also led our tonality re-brand–a total overhaul of the way we speak in all channels, designed to attract an early adopter audience (while maintaining the chinos-loving British men that, bless them, just want the classics.)