H&M

I was a senior copywriter within H&M’s in-house agency, working on large-scale brand development campaigns and initiatives. I worked alongside art directors, planners, project managers and more to come up with big, bold ideas to continue to democratize fashion for the masses. At H&M, I conceputalized the copy direction for the company’s circular business Pre-loved and was the lead copywriter for both Pride 2023 and the Always-On content program for the global Instagram accounts. Also excitingly, I got to work on the beginnings of H&M’s newest sustainability strategy with creative leads, art directors, and strategists in the Identity department. Unfortunately, most of this isn’t consumer-facing (yet!), so please reach out if interested in seeing some of this work. I’m happy to provide examples!